True to name, this beard oil will have your face smelling like your favorite craft brewery. It's a earthy smell and if you aren't into beers, one might describe it as musty. My wife owns a craft beer restaurant so after an application of this new oil, I asked her to give it a whiff and tell me if she could identify the aroma. After some investigative sniffs, she looked at me quizzically & said it smells like hops? Spot on! This isn't something I use every day, it's a bit of a novelty but if you are into beer, this is for you.