For the record, I've been a loyal customer of Texas Beard Company since 2014. 99% of the time, I rate their products very high. I have purchased just about all of their oils, balms, brushes, etc. However, I'd be lying if I said I didn't despise this scent.... Its a very strong, candy cherry smell. Reminds me of the sugary soda Cheerwine mixed with sugary pink bubble gum.... Now don't get me wrong, I like Cheerwine, but I don't want to smell like it. I feel bad giving this balm a 1 star rating, but companies and customers deserve honest reviews. I read several other reviews that gave similar descriptions, but I like to have all of the different scents, so against my better judgement, I bought it. I hate to say it, but I had to throw this oil and balm away. Fortunately, Texas Beard Company offers sample sizes, so I only wasted about $10 bucks instead of $30. If you're a fan of super sweet candy smells, this might be right up your ally, but its not for me.