To be honest, the first time I used "heavy beard oil" I didn't like it. Too gritty. Didn't smell as good as the regular beard oil. But when my beard got longer and needed more 'hold', I tried this product again. Now I understand. I bought Greenbelt Heavy Beard Oil because I liked the aroma of the regular Greenbelt oil. Naturally, the addition of more wax dilutes the smell. But if you require extra hold, wax is what you need. Heavy Beard Oil is not like mustache wax used to curl handlebars, but the mixture of oil and wax (a balm) gives you extra hold that oil alone cannot provide. This is now my go-to beard product. I like Greenbelt, and I'll be adding Pecan Coffee Heavy Beard Oil soon.